As models grow older, their careers in the modelling industry can become more limited. Ageism is prevalent in the fashion industry, with many brands preferring to use younger models to appeal to their target audience.
However, this is not always the case, with some models successfully working well into their 50s and beyond. These models typically transition into other areas of the industry such as acting or becoming brand ambassadors. Others may choose to retire from the industry altogether and pursue other passions.
While ageism remains a challenge in the modelling industry, many models are pushing back and challenging the standard of youth being synonymous with beauty. With the rise of inclusivity and diversity in the industry, we may see a shift towards celebrating beauty at any age.
How models age and the impact on their careers
Models play an important role in the fashion and beauty industries, and their careers often rely heavily on their looks.
As models age, their physical appearance changes, and this can have a significant impact on their careers. Many models find that their bookings decrease as they get older, and they may struggle to compete with younger, fresher faces. However, there are also many models who continue to work well into their 30s, 40s, and even 50s, proving that age is not necessarily a barrier to success in the modelling world.
Ultimately, the impact of ageing on a model's career will depend on a variety of factors, including their unique look, the demands of the industry they're working in and their ability to adapt and innovate over time.
The realities of an aging model
As we age, we all face the stark reality of diminishing abilities and reduced opportunities. For models, the challenges can be particularly stark.
While youth and beauty are highly valued in the industry, older models are often sidelined in favour of younger, fresher faces. And with fewer jobs comes less income, pushing many aging models into financial difficulties.
But perhaps even more difficult is the sense of losing relevance. Models who have long been symbols of beauty and glamour can suddenly find themselves invisible, with little to offer an industry that worships youth.
Navigating this new reality can be tough, but it's important to remember that beauty and value come in many forms, and that there are other ways to stay relevant and fulfilled as we age.
Ageism in the fashion industry
As the fashion industry continues to evolve, it has become apparent that ageism is still a prevalent issue. However, numerous modelling agencies and fashion brands have implemented strategies to combat this problem.
One popular tactic is to sign models who are over the age of 40 or even 50, showcasing that beauty and talent are not limited to a particular age group. Additionally, some agencies and brands are now incorporating diversity and inclusivity into their marketing campaigns and runways.
This approach allows people of all ages to feel seen and represented in the fashion industry. Furthermore, certain models who have faced ageism in the past have used their experiences to become advocates for change in the industry. They use their platform to raise awareness and push for more diverse and inclusive casting.
These strategies aim to create a fashion industry that is free from discrimination and celebrates beauty in all ages.
How can aging models find work again?
As models age, the fashion industry tends to overlook them in favour of younger talent. This can be disheartening for those who have worked hard to establish themselves in the industry and have a wealth of experience to offer.
However, there are avenues for mature models to explore when it comes to finding work again. One option is to broaden their horizons and look beyond traditional runway and advertising work, and consider modelling for companies and brands that cater to an older demographic. Additionally, networking with professional photographers, agents, and other industry professionals can lead to new opportunities. It is also important for aging models to maintain their physical appearance and stay up-to-date on current fashion trends to remain marketable.
By taking these steps, mature models can continue to pursue their passion and contribute to the fashion industry.
Age positively is a growing trend
Fashion is an ever-evolving industry that caters to people of all ages. While many fashion brands target younger generations, it's important not to overlook the significant contributions of older models in the industry. Age positivity in fashion has become a growing trend, and it's up to us to support this movement by championing these experienced models.
By encouraging brands to showcase age diversity in their advertisements and fashion shows, we can help break down age stereotypes and promote inclusivity. Additionally, supporting older models and age positivity in fashion can provide inspiration for people of all ages, as they can see themselves reflected in the fashion industry regardless of their age.
So let's continue to celebrate and support age positivity in fashion, because fashion is for everyone.
New opportunities in the modelling industry
As we age, our bodies change, and so do our perspectives. However, this does not mean that we should stop pursuing our passions.
In fact, many successful aging models have found new opportunities in the modelling industry. They challenge convention and re-define beauty standards by showcasing their years of life experience.
For instance, Carmen Dell'Orefice, often referred to as the world's oldest working model, has been modelling for over 70 years. She is currently in her 80s, and still graces the covers of fashion magazines and walks the runway.
Another inspiring example is Yasmina Rossi, who started her modelling career at age 45 and has since modelled for popular brands such as Marks and Spencer, Macy's, and Hermes.
These amazing models show us that aging doesn't have to limit our potential, but rather can bring new and exciting opportunities.
